Everyone in business understands the importance of acquiring the best talent. The challenge is how to define “best”.Is it the smartest? The fastest? The most experienced? The right priced talent?
Augeo+Greer works with clients to help determine who qualifies as a “right fit” candidates—the person who can add value to the business, support the culture and find meaning in their job for a sustainable career. Our process is immersive, thoughtful and proven to help our clients gain a competitive advantage by attracting the right candidates.
Whether you are introducing a new product, extending a line or launching a new company, Augeo+Greer can provide extensive expertise and experience to your planning. Our abilities range from marketplace research and in-depth ethnography to developing a comprehensive go-to-market plan.
Our LaunchPad process provides clients with a 100-day plan where they can go from concept to customer with thoughtful brand strategy, communication design and powerful sales tools. The process quickly and efficiently leverages technology to help clients create sustainable and loyal customer communities.
Once a qualified team is in place, three things are necessary to accelerate sales: tools, training and tenacity. Augeo+Greer helps clients better define their offerings, articulate compelling “reasons to buy” for customers and refine their sales communications.
We work with sales leadership to transfer their vision and process into everyday practice. We work with sales teams to help them better understand their customer and how they interact with the products or services being offered. We guide them on effective sales strategies and ensure they have the appropriate product knowledge. Our engaging process prepares sales teams for inevitable marketplace battles.
Most companies and organizations have a process for teaching employees processes and protocols so they can effectively function at work. Often times this is called “training”. At Augeo+Greer, we believe this is the wrong approach. In our view, training is for your pets, not your people.
Our process to maximizing the potential of your workforce begins with motivation and leads with engagement. We offer our clients a fresh approach to optimizing performance. Our process promotes a discovery process that rewards and reinforces self-learning. Our unique, technology enhanced process is novel and our results are consistently noteworthy.
A brand is a promise. It sets an expectation. The most sustainable brands are authentic because that way it’s easier for a company to live up to their promise and meet expectations. Brands must also be differentiated so they stand out from the competitive set and rise above the ever increasing baseline. We believe that a brand must make a customer fall in love. The value proposition must be so compelling that the customer will remain loyal through any experience, trying as it might be.
Our branding process is highly strategic: focusing on core elements, target audiences and key value structures. Creatively we develop visual symbols, messages, and distribution platforms that best communicate the brand promise, entice customers to try and continually engage them so they remain loyal brand advocates.
Culture is not something leadership creates; it is the collective expression of the collective employee experience. Healthy cultures foster innovation, problem solving, collaboration and brand advocacy. To promote a healthy culture, leadership needs to understand the gap between perception and reality.
Augeo+Greer’s Luminary process helps organizations better understand their culture and energize their workforce to build a healthy, optimized workplace. We pay particular attention to managers’ cultural impact because we have learned that employees don’t quit companies, they quit managers. Healthy cultures lead to high engagement and ultimately sustainable performance for the organization.
Today it might be called social media, immersive experiences or viral marketing but the notion of building constituent communities is not new. The fundamentals of engagement still hold true. At Augeo+Greer we help organization move their important customers, employees, fans or members from apathy to advocacy. We use an “engagement continuum” construct to move constituents along five key steps: Entice, Evoke, Educate, Entertain, Endear.
Clients rely on Augeo+Greer to assist them in identifying tools, techniques and technologies that move each community member along the continuum. Our approach is highly strategic and has proven to be extremely successful in building robust engaged communities.